The CEO of PVR Pictures has taken to Twitter to refute certain reports suggesting that the theatre chain has lost hundreds of crores because of director Ayan Mukerji’s Brahmastra. In a Twitter thread posted on Saturday, he wrote that the film is, in fact, doing splendid business at the chain.
Citing a Business Insider report that was widely circulated online a day prior to Brahmastra’s release, Kamal Gianchandani wrote in his tweets that the news was ‘false and negative’. He added, “Is it a lack of understanding or is it intentionally designed to cast doubts? Just so that we don’t miss crucial FACTS, I can now confirm that @_PVRCinemas did 8.18 cr Net BO.”
It amazes me, the false and negative info about @BrahmastraFilm on the internet and in the media. Is it a lack of understanding or is it intentionally designed to cast doubts? Just so that we don’t miss crucial FACTS, I can now confirm that @_PVRCinemas did 8.18 cr Net BO (1/4)
— Kamal Gianchandani (@kamalgianc) September 10, 2022
He added that the film is expected to do around Rs 9 crore nett on Saturday, and around Rs 10 crore nett on Sunday. This, he suggested, is because ‘the paying audiences are enjoying the film and spreading a positive word about it’. Brahmastra, reportedly produced on a budget of Rs 410 crore, has made Rs 75 crore worldwide on day one of release. The domestic figures are expected to witness a 10% jump on day two, according to a Box Office India report.
Brahmastra has been in the making for several years. The ambitious project — intended to kick-start a trilogy — was first announced back in 2014 by co-producer Karan Johar. In the days leading up to the release, the film registered strong advance booking figures. Currently, Brahmastra has delivered the second-biggest opening day figures of the year in the Hindi belt. The fantasy drama arrives in the wake of a sustained boycott campaign, and immense pressure to perform, after a series of high-profile Hindi films tanked at the box office.